Our Use of Your Information

We use the information you provide to return to you a list of member dentists from which you may choose your new dentist. Additionally, we use personally identifiable information about you internally to improve our marketing and promotional efforts, to statistically analyze site usage, to improve our content and product offerings and to customize our site's content and layout. We believe these uses allow us to improve our site and better tailor it to meet your needs.

If you send personal correspondence to us, such as an e-mail, letter or survey, we may collect such information into a file specific to you. All correspondences, provided to us or if contained within a customer survey, are deemed the property of eKrum, LLC. upon receipt. Correspondences submitted to eKrum, LLC. may be used in whole or in part, without restriction, and in any medium, by eKrum, LLC. in its sole and absolute discretion for any purpose, including marketing, advertising, and educational purposes. At no time will eKrum, LLC. use, reproduce, or publish any correspondence with personally identifiable information.

Our Disclosure of Your Information

We reserve the right to use and to disclose to third parties all of the information that we collect from you over the telephone or online, in any way and for any purpose. If you request to be matched with a dentist for a specific dental product or brand, we may share your personally identifiable information with the company manufacturing the product. In addition, eKrum, LLC. cooperates with all law enforcement inquires. Due to the existing regulatory environment, we may be forced to disclose information to the government or third parties under certain circumstances, or third parties may unlawfully intercept or access transmissions or private communications. Further, we can disclose any information about you to law enforcement or other government officials as we, in our sole discretion, believe necessary or appropriate. Therefore, although we use industry-standard practices to protect your privacy, we do not promise, and you should not expect, that your personally identifiable information or private communications will remain private.